Thursday, October 28, 2010

Erte One of My Favorites

 I have been a huge fan of Erte ever since I can remember. I remember going  with some realtives for a day trip to the Hotel Del Coranado for lunch. Down one of the hallways was an exhibition of the Erte Alphabet that I had never seen. I loved every single one of the illustrations A through Z! And have ever since had a complete obsession with his artwork. In some ways I guess you could say I have a fascination for that era, the style, glamour and makeup . I have also been recently reading the book by Barbara Walters called
"Audition: A Memoir" which brought me back to Erte and how much I love him. Barbara Walters father Lou Walters famously started "the Latin Qaurter" in New York and Miami. Which back then was a dinner, dancing and a variety show type of establishment, one of the first of it's kind. He was ahead of his time, and had grandios ideas of an incredible elaborate stage shows, with even more elaborate costumes which he actually had Erte design for him. In her book Barbara Walters admits having some of the very first fashion illustrations Erte made for The Latin Quarter hanging over one of her sofas. Wow pretty cool huh? I would love to see some of those sketches. I think Erte's artwork is still hugely relavent today and timeless....
The Russian-born painter Romain de Tirtoff, who called himself Erté after the French pronunciation of his initials, was one of the foremost fashion and stage designers of the early twentieth century. From the sensational silver lamé costume, complete with pearl wings and ebony-plumed cap, that he wore to a ball in 1914, to his magical and elegant designs for the Broadway musical Stardust in 1988, Erté pursued his chosen career with unflagging zest and creativity for almost 80 years. On his death in 1990, he was hailed as the "prince of the music hall" and "a mirror of fashion for 75 years".

Born in St. Petersburg and destined by his father for a military career, Erté confounded expectation by creating his first successful costume design at the age of five, and was

finally allowed to move to Paris in 1912, in fulfillment of his ambition to become a fashion illustrator. He soon gained a contract with the journal Harper's Bazaar, to which he continued to contribute fashion drawings for 22 years. Erté is perhaps best remembered for the gloriously extravagant costumes and stage sets that he designed for the Folies-Bergère in Paris and George White's Scandals in New York, which exploit to the full his taste for the exotic and romantic, and his appreciation of the sinuous and lyrical human figure. As well as the music-hall, Erté also designed for the opera and the traditional theatre, and spent a brief and not wholly satisfactory period in Hollywood in 1925, at the invitation of Louis B. Mayer, head of Metro-Goldwyn-Meyer.

After a period of relative obscurity in the 1940s and 1950s, Erté's characteristic style found a new and enthusiastic market in the 1960s, and the artist responded to renewed demand by creating a series of colorful lithographic prints and sculpture. This luxuriously illustrated museum contains a rich and representative selection of images, drawn from throughout Erté's long and extraordinary productive career

The death of Erte in April 1990 at the age of ninety-seven brought an end to a career of extraordinary brilliance and success - or rather two careers. The first, which began when the young Russian aristocrat Romain de Tirtoff Arrived in Paris in 1912, extended through a stint in the haut couture house of Poiret and a twenty-two-year association with Harper's bazaar to the beginning of World War II. During that period, Erte Produced 250 covers for Bazaar; innumerable drawings for the magazine's pages; fashion designs for some of the world's most glamorous women; costumer and set designs for Hollywood movies and stage productions ranging from scenes in George White's Scandals and Folies-Bergere to the Paris Opera; and a variety of product designs.

Following a period of comparative eclipse during the war and its aftermath, Erté's second career began when he met London art dealer Eric Estorick in 1967. Impressed by the huge body of superb work in the artist's Paris studio, Estorick was determined to relaunch Erté's career. This effort was crowned with spectacular success in New York and London exhibitions of gouache paintings and drawings. As important as was the sale of pictures, the enthusiastic response of many start of theater and fashion who came to Erté's exhibitions gave the strongest indication that there was still a keen audience for his work. Indeed, it became apparent that the demand for it by not only those able to afford originals but young people of limited means was too large to be satisfied by the existing works. This led to the decision to create multiples - first graphics and, later, bronze sculptures.

As Estorick says in his text, to characterize the success of these programs as a revival is inadequate; it was a sensation. During the twenty-five years of Erté's second career he achieved again the level of fame that he had in an earlier generation, but with an even wider public. Those years saw also the publication of many books on Erté's work, including two large-format books on the graphics, "Erte at Ninety" and "Erte at Ninety-Five", and one on the sculpture "Erte Sculpture".


1 comment:

  1. This is a stylish site and so beautiful picture designs of erte.thank u for this site for sharing this.
    Erte sculpture